Call of Duty: Black Ops 4
Activision ’s marketing strategy forCall of responsibility : Black Ops 4doesn’t seem to be going according to design . What should be a weekend of theCall of Dutycommunity lionize and following along with the CWL Anaheim tournament , is instead a weekend where players occupy to social spiritualist - and influencers to YouTube - to start a bm against theBlack Ops 4’sDLC plans .
And the reason ? Activision and Treyarch are still requiring player to buy a DLC season pass to access extra zombi and multiplayer maps forBlack Ops 4post - launch , and will not be selling this DLC severally . Where Ubisoft and Electronic Arts have choose to adopt post - launch content architectural plan that keep the residential area rolling together , Activision is convey back a version of its traditional season pass which effectively doubles the price of the infrastructure game if you hope to encounter it long - term . And the devs told me forthwith that their whole programme with kick the bucket all - multiplayer in 2018 with the enfranchisement was to keep the community wager the game foresightful - term . But they are charge players for that instead of encouraging them and repay them for playing .
have-to doe with : Battlefield V Will NOT Have A DLC Season Pass
This all began Jun 11 , 2018 - last week during E3 2018 - whereCall of Dutysurprisingly had barely anything to show ( we still do n’t know what itsBlackout conflict royale modelooks like ) at the expo . They quietly unveiled the dissimilar pre - order bundle variant forCall of Duty : Black Ops 4and support with them that they will have a DLC season qualifying holler the " Black Ops Pass . " A few thing stuck out with this announcement , the heavy being that the DLC map packs included in the time of year pass will not be sell separately . The second , is that fact thatCall of Dutyis still asking players to pay for single-valued function , effectively sliver its fan base , when EA , Activision , and even Bethesda now ( with their upcomingFallout 76 ) are not turn on for this sort of content in an exertion to keep their players playing , and keep them together .
give that the various pre - order editions ofBlack Ops 4also let in " Call of Duty Points " that signify the game will also sport real money microtransactions , so we ’re in a place where since the time of year pass currently can not be buy separately ( but will be sell at a later fourth dimension ) , anyone investing in the multiplayer - only plot ( admonisher : Black Ops 4does not feature a story campaign ) must effectively pay a premium to experience the full game and still be open to microtransactions .
But that ’s not all in the land of dazed DLC limitation . Right now , Activision is promoting the Back in Black Maps clique which features authoritative maps from Black Ops and Black Ops 2 which is - you guessed it - only available on PlayStation 4 . talk of the town about splinter the community … we ’re multiple levels deeply into this now . But it ’s worse than that . Players can only get this single-valued function ring inBlack Ops 3on PS4 if they pre - orderBlack Ops 4only on PS4 and only digitally .
The hashtag and controversy even topped the gambling subreddit over the weekend . The other report , about the Back in Black mapping exclusivity , topped the Xbox One subreddit .
Season straits are a matter of the past , much like online passes Electronic Arts tried to roll out last generation . EA is working to make redress for record book - breaking bad packaging thanks to their microtransactions and loot boxes , and a back - to - back win of Consumerist ’s " bad Company in America " a few years prior , and Activision is make water that easy for them .
And as a monitor , this meansCall of Duty’sfirst ever battle royale game will be behind a massive paywall too whilePUBGis $ 30 and whenFortnite- the current king of the literary genre - isfree . EvenBattlefield V’sbattle royale modewill be added free ( alongside ALL of its maps and modes ) as part of theirfree"Tides of War " live service . We learned fromDrift0r’svideo above ( one of manyCODinfluencers making television about the controversy ) that Activision is promising more destitute content inBlack Ops 4than any premature game , but it ’s still less than everyone else .
Do n’t be surprised to see a change in DLC project forBlack Ops 4from Activision since this is now the question they must address every clip to speak to media . Otherwise , the bad bombilation will bear on and will turn players away fromBlack Ops 4when they need positive buzz and actor retention .
More:Call of Duty: Black Ops 4’s Beta Dates
root : Activision
