EA Paid Ninja $1 Million To Play Apex Legends At Launch, Report Says

According to a fresh account fromReuters , EA spent a cool $ 1 million paying Tyler " Ninja " Blevins to streamApex Legendsand then tweet about it after the plot launched on February 4 . Ninja is no stranger to being paid for hosting or attending events , but still , the amount he welcome for a mean solar day ’s worth of advertising is exorbitant even by his lofty measure .

Ninja has over 13 million followers on Twitch , and has been one of the motor forces behindFortnite ’s continued popularity , plant himself in its community of interests so much that developer Epic Games has routinely court him to be part of their advertising framework . When Ninja playedApex Legendsin February , he placed an " Apex Legendspartner " graphic on his stream , but did n’t overtly accost what that label meant . Michael " Shroud " Grzesiekalso labeled his flow that day with the same tag , and has n’t give away much more , although in Shroud ’s case he has admitted to being involved in the game ’s development as a consultant .

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The account fromReutersseems credible , although it may be difficult to altogether aver how much Ninja really made . According toKotaku , two people who have work with Ninja antecedently have both state he was paid $ 600,000 for an event last class . If that ’s honest , it ’s within understanding that EA really did beat out a seven - figure gist just to have one of the most democratic streamers in the reality advertise its newest game . It work out , too -Apex Legendsis still a mainstay on Twitch ’s homepage , frequently brood in theTop 10 rain cats and dogs gamesand romance with Top 3 positions fairly often .

An EA rep has since stated that the ship’s company had a " multi - part selling program " forApex Legendsthat include " give appointment with some content creator " that were designed to introduce the plot to communities faster than it would have been otherwise . The repp also state that pay stream only lasted for about a daylight afterApex Legendsreleased , and that all current after that were " completely constitutional . " EA insisted there was a revelation agreement with Ninja , but it did n’t ply detail , and it ’s unclear exactly what was expected of Ninja during hisApex Legendsstream .