Frozen
TheFrozen IIteaser is strikingly different from the originalFrozentrailer , which run short to show : Disney really did n’t know what they had with that flick . A loose re - imagining of Hans Christian Andersen’sThe Snow Queen , Frozentold the chronicle ofAnna ( Kristen Bell)and her older sisterElsa ( Idina Menzel ) , a yoke of princesses from the fantasy land of Arendelle . The movie was an unexpected bang strike that gross most $ 1.3 billion at the global box office and went on to win Oscars for Best Original Song and Animated Feature . As such , it total as footling surprise when Disney finally announcedFrozen II , with directors Jennifer Lee and Chris Buck rejoin and Lee once again pulling two-fold - duty as the sequel ’s author .
However , at the time of its growth , the Mouse House distinctly had no idea whatFrozenwould become . Back then , the studio had only just begun to make princess fairy tale movies again , having spend the 2000s dabbling in sci - fi ( Treasure Planet , Atlantis : The Lost Empire , foregather the Robinsons ) and working on moving picture driven by talking animal ( abode on the Range , Chicken Little , Bolt ) . They seemed leery of loose a traditional princess dangerous undertaking too , after 2009’sThe Princess and the Frogperformed below arithmetic mean at the box office ( despite being a modest commercial success overall ) . Disney ’s concerns were apparent in their subsequent selling forTangled , which the studio apartment ab initio sell as being the opposite word of an previous - fashioned Disney pansy tale offer , along the lines of what DreamWorks Animation was churn out at the time . Their vexation aboutFrozenweren’t necessarily soothe byTangled ’s financial success either , as evidence by the celluloid ’s original puzzler .
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You would n’t even knowFrozeninvolves princesses at all , based on the first house trailer ( see below ) . The only characters that look in the teaser are Olaf the snowman ( Josh Gad ) and Kristoff ’s reindeer Sven , as the pair spar over Olaf ’s cultivated carrot nose when it goes ( literally ) flying off his own face . base on the trailer , one might thinkFrozenis an adventure about an enchanted snowman , as opposed to the world of Olaf being a supporting type who does n’t even make out to life until the picture show ’s second act . By equivalence , theFrozen IIteaseropens with Elsa trying to use her wizardly exponent to get across an sea , before teasing her and Anna ’s larger journey in the subsequence .
It ’s well-heeled to understand why Disney ’s change their flair when it comes to marketingFrozen II . For starters , Frozenis a bankable IP now , so there ’s no intellect to shroud that , at its gist , the enfranchisement is a story about the human relationship between two princess sisters and their experience together . TheFrozen IIteaser also suggest at a darker and more dangerous adventure for Elsa , Anna , Olaf , and Kristoff ( Jonathan Groff ) to come - one that contrasts vividly with Olaf and Sven ’s loose - hearted and cockamamie antics in the originalFrozentrailer . It makes sentience , though , seeing as the kids who farm up watching the first movie are now six years one-time and quick for something a little more mature , both tonally and chronicle - wise . TheToy Storyfilms have done something alike , grow and change so as to maintain pace with the generation of children grow up watch over them . The strategy has worked wonders for that franchise , and it stands to reasonableness thatFrozenwill go along to prosper by embracing a like feeler .
Of of course , Frozen trinity still a Disney movie and will have its fairish share of child - friendly element , start out with Olaf and Sven ’s return . The mystifier trailer also demonstrate Kristoff and Sven charging through a forest alongside a large group of Greenland caribou , some of whom may finish up up give personalities as expressive and playful as Sven ’s . Further , Frozensongwriters Bobby Lopez and Kristen Anderson - Lopez arewriting new songs for the sequel , which meansFrozen IIwill be a musical thing , just like the first moving-picture show . consider just how popular their Oscar - winning tune " Let It Go " was in the original film , it ’s potential that a futureFrozen IItrailer will declare oneself a stool pigeon peek of their medicine for the sequel .
If anything , though , that just buy the farm to show how far we ’ve hail from the very firstFrozentrailer - a preview that danced around revealing the film was about princesses ( much less , a movie with musical number ) . Disney may’ve not make out what they had with that film , but they ’re no doubt happy with what it turned out to be .
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