Avengers: Endgame
Kevin Feige has recently stated that the currently dead heroes are not plump to be sport inAvengers 4marketing . But , experience Spider - Man and co. really are come back , how can Marvel do it in the most efficacious way ?
Considering that next year’sstill - untitledAvengers 4is touted as the ultimate culmination of the MCU ’s first X , it ’s quite unpaired that the movie has fewer fundamental role player compared toAvengers : Infinity War . But with a smaller herd of heroes coming into turn , the film is expected to have a more complex storyline since there are fewer fictitious character to glint a spotlight on .
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Seeing the Avengers , the Guardians of the Galaxy and some other severally operating submarine convene to spoil Thanos plans of galactic race murder was undoubtedly one of the cock-a-hoop draw ofAvengers : Infinity War . But with that key merchandising level now gone forAvengers 4 , Marvel needs to centre on a unlike aspect of the film to get out people in . Here ’s how Marvel Studios can go about sellingAvengers 4to the movie - conk audience without almost one-half of its torpedo .
Will Marvel Really Keep The Secret?
First thing first , all the Avengers who dieddue to Thanos ' snap are not permanently hold up , despite continued insistence from those at Marvel Studios . Star - Lord ( and his Titan work party ) , Doctor Strange , Spider - Man and Black Panther will be back ; they ’re too important to lose , with most having affirm sequels set after the events of the two - partAvengersfilm . It ’s presently unknown what state they were put in after the galactic genocide but , one way or another , Avengers 4will see them coming back from the bushed .
Considering that this is far from a theory but a known fact , Marvel Studios would be better off coming clean . The more they take a firm stand the characters are really dead , the more they risk turn off fans - especially when they seeTom Holland ’s Peter Parkeralive and well on the located ofSpider - Man : Far From Home , which is fructify afterAvengers 4 .
suppose that they do choose to admit the trick ’s failed , how could wonder Studios proceed marketing the motion picture without spoilingAvengers 4at the same time ? Quite simply , focus on the " how " alternatively . By affirm that these champion are indeed come back but not telling how they ’re capable to place a more challenging mystery story without the studio apartment gage themselves in a corner regarding these so - called phoney death .
Read More:Marvel Needs To Stop Pretending Infinity War’s Deaths Won’t Be Undone
Given the MCU ’s cut record when it arrive to quickly overturn character destruction in their picture , this is especially critical . There are already some who find the monumental death bell ofAvengers : Infinity Warcliffhangerto be weak , and needlessly draw out the charade going towardsAvengers 4might also negatively affect people ’s perception of next twelvemonth ’s movie - something that they can afford to materialise see that they ’ve been build on it for 10 eld .
Page 2 of 2:How To Market Avengers 4 While Still Pretending Heroes Will Stay Dead
Marvel Has A Full Cast Of Living Heroes
If Marvel Studios decide to stick around with their artifice for a bit longer , though , it can still run . Looking at the stay roll of champion , there ’s actually enough ability and skill localise thatcoulddefeat Thanos ; it ’d be possible to market the nextAvengersmovie on just this set . Indeed , Avengers 4’sleaked promotional artworkfocused exclusively on the confirmed Italian sandwich : the OG team , Captain Marvel , Ant - Man , Nebula and Rocket . While it does n’t hold a candle to the number of heroes featured in the marketing forAvengers : Infinity War , this is a top - tier set of characters who mean a lot to the MCU ’s past times , present and future .
swelled need n’t mean better . 2012’sThe Avengershad just the six chief heroes and become one of the most successful picture show in the enfranchisement . As all of those heroes are front - and - center in the Phase 3 capper , Marvel Studios can lean on their tenacious history to betray the film . It ’s been four class since the core Avengers fought side - by - side inAvengers : Age of Ultron , so it ’s a no - brainer that retentive - fourth dimension MCU devotee are itching to see them all re - assemble ; especially sinceInfinity Wardeprived fans of seeing them team - up like the honest-to-goodness days ; tantalise that the dance orchestra is finally all back together with Cap and Iron Man finally patching thing up after their conflict inCaptain America : Civil Warwill be not bad stuff for trailers .
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Further , considering that most of these heroes ( let in Captain America , Black Widow , Hulk ) were sidelined inAvengers 3 , it only make sense that they get the glare inAvengers 4- something that the conductor Joe and Anthony Russo have previously teased about . As for Clint / Hawkeye , between missing him in this year’sAvengersand the promise of his own mini - arc with him assuming a brand new persona in Ronin , hinting at his restoration will be another great marketing point for the film . Meanwhile , the two newbies ( Ant - Man & Captain Marvel ) also satAvengers : Infinity Warout , and coming off of their own films will be prime additions . The heroes we have may simply be enough .
We Don’t Know How Prominent The Dead Avengers Are
Ultimately , however , this discussion of marketing assumes that the returning fighter have a key part to spiel . After all , piffling is known regarding thestory ofAvengers 4 , with next to no prescribed word on anything plot of land - wise . It ’s accepted upkeep of set pic thattime travelplays a key part , with the heroes go back and/or forward in time in an effort to defeat Thanos . And this may be key ; if we are deal with a prison term - jumping movie , then this render a direction to let in the stagnant grinder yet still maintain fake - equivocalness about their return .
It ’s entirely potential that Spider - Man , Doctor Strange , Black Panther and the rest will be in the flick , just as earlier looping of themselves , something that is scarce a spoiler once the metre travel nature of the movie is reveal . This means the cast can appear in merchandising - from laggard to consultation - and Marvel can keep up the confutable pretense of permanent last .
On the flipside , given they ’ve not been too prominent in the discussion thus far , the character may not really factor much into the master events ofAvengers 4at all , only render to the Edwin Herbert Land of the aliveness near the movie ’s end . If this is the case , then - while Marvel is still being Janus-faced saying they ’re not coming back - it ’s hardly possible to market the movie on these poor boy ' return : that would be a massive , third - human action despoiler .
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retaliator 4has a bad selling task with its dead grinder , but it may not be as complicated as some have care . The big question is n’t about the lose Avengers ' return key , but what other shock and mollycoddler are in store .
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