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One of the most memorable faces ofNintendo ’s global merchandising presence will be abuse out of the spotlight in just a few months . Nintendo of America President and COO Reggie Fils - Aime has announced his retreat , and the familiar feature of Nintendo ’s Direct intro will transition out of his function as of April 15 , 2019 .
Reggie Fils - Aime is famed for having cultivated a huge sports fan following during his 15 class tenure at Nintendo of America , 13 of which he spend as President and COO . Fils - Aime has been tied to many of thecompany ’s large announcementsover the past decade - and - a - half , includingSuper Smash Bros. Ultimate , the Nintendo Switch , and many more modern Nintendo franchises .
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Fils - Aime will be substitute by current Senior Vice President of Sales and Marketing Doug Bowser . Fils - Aime ’s departure will leave a immense void that likely ca n’t be filled by any individual person , and the company ’s executives were extremely gratuitous of the before long - to - be former President . Shuntaro Furukawa , President of Nintendo Co. , Ltd. , shared his thoughts on Fils - Aime ’s departure withBusiness conducting wire :
" I really appreciate everything Reggie has done for Nintendo . Inside and outside our company , Reggie is known as an olympian leader . "
Fils - Aime also had his own statement prepare :
" Nintendo owns a part of my spirit forever . It ’s a part that is filled with gratitude - for the incredibly gifted multitude I ’ve worked with , for the opportunity to represent such a fantastic brand , and most of all , to feel like a member of the world ’s most electropositive and enduring gamer residential district . "
In classic Fils - Aime way , he also joked that it was not " biz over " for him , but rather " leveling up " so that he could spend more fourth dimension with his married woman , family , and friends . The wording of Fils - Aime ’s argument is just ambiguous enough that fans can likely hope he make coming into court in the industry every now and then , but overall , the sentiment seems to be that the man many feel is inextricable from the picture of Nintendo of America will no longer be representing it .
Fils - Aime started at Nintendo of America in 2003 as its Executive Vice President of Sales and Marketing and became President just 3 years later . Since then , he has train one of the most devout , endearing personality in the industry , micturate him a rooter favorite as well as one of the most well - esteem members of the community by other members of the video biz industry and media .
Fils - Aime ’s going would never have been good timing - it ’s hard to lose such a unique , talented member of any team - but at least it comes at a fourth dimension when Nintendo is dealing from a position of long suit . The Nintendo Switch carry on to exceed sales expectations , and the first - party games coming out of Nintendo at the mo competition the company ’s other golden eras . New President Doug Bowser will have his hand full , but at the very least , he ’s direct over the rein while Nintendo is expand .
Screen Rant would like to strain our own best wish to Reggie Fils - Aime on what is , without a doubtfulness , an fabulously well - deserved retirement .
More:Nintendo May Have Up To 11 Unannounced Games Arriving on Switch in 2019
seed : Business Wire