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The new trailer for the home video handout ofSolo : A Star Wars Storyis exactly the kind of poke Disney should have been using with the theatrical spillage of the film . The newfangled video punch up the legal action , as well as offers up some scene that rooter wanted to see all along , but , unfortunately , it ’s too late to redeem the movie from its box role crash .
Soloreleased in May to decent decisive and devotee review article , but Disney failed to properly market the movie . When first announced , sports fan wondered why anyone wanted a pic about youthful Han Solo in the first place , particularly without Harrison Ford in the role . The output seemed dogged by trouble , which includedlosing its original directors . Then there were rumors that its lead actor , Alden Ehrenreich , ask acting coaching to live up to the Han Solo graphic symbol . The film finally released , though , and most would agree it was n’t as bad as anticipated . But the movie failed to get people in the theaters and ultimately prove itself as a nonstarter at the box office .
relate : Solo : A Star Wars Story Blu - shaft Release Date Revealed
Part of the trouble was that the caller did n’t seem to lie with how to commercialize the movie . A new trailer released for the home picture version byDisney , though , show that maybe the early trailers did n’t betray the film as well as they should have . This new trailer features everything fans desire to see : a defiant Han Solo , his first meetings with Chewbacca and Lando Calrissian and him fly the Millennium Falcon . The home telecasting teaser is the trailer fans merit all along .
Another job withSolowas its release particular date . Star Wars movies generally release in December , but Disney decided to put Solo out in the springtime . The original plan was to turn in the wintertime , butDisney disdain Lucasfilm ’s plans to do so . In doing so , Disney ready the movie up to bomb at the box position , which is on the button what happened .
Although it was in all probability not intentional , Disney setSoloup to fail , mostly due to poor marketing . Disney waited until February to begin promoting the movie , just three calendar month before its release . The laggard were lackluster , and barely even featured the chief character speak . Then they free the film around the same time asAvengers : Infinity War , and it was evident which movie got more of the merchandising crusade .
This home video trailer is a prime case of how Disney could have better situatedSolofor get more fans to see it in the theater . At this point , it ’s credibly too short too late , which is lamentable , considering aSolosequel might have been even better .
More:Solo Director Ron Howard Responds To Box Office Underperformance
seed : Disney
