Tom Clancy’s The Division 2
WithThe Division 2having itsopen genus Beta datedrawing closer , anticipation for the claim has been building in the public sphere . It makes sense to ride the residential district ’s groundswell of plug lead up to a title ’s spill , and an effective PR direction scheme is central to capitalise on that . That being said , Ubisoft ’s team has live with a controversial strategy : a fake printing press liberation about aDivision 2border wall .
The phrase"build a wall"has become synonymous with the American government ’s plan to construct a wall on its border with Mexico . This idea was first floated in 2016 , and efforts to raise funding for it have now gone as far as a GoFundMe being launched for the enterprise this class . Now , this conception is expand into telecasting game territory .
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Ubisoft decided to shoot their shaft onTwitterwith a fake insistency release from the Mexican government . This press release notes that the res publica has declared a"state of emergency"and clear quick funding to make a wall to keep multitude from the United States out . It also specifically arrive at reference to a refugee van and notes that the government is closing the border and enacting thisDivision 2border bulwark for the protection of the country ’s people . see to it out the insistency release below :
The tone of Ubisoft ’s expiration is arguably questionable , peculiarly in light of their repeated exclamations thatThe Division 2isn’t a political game at all . Considering the parallels to the situation unfolding presently in our timeline where the United States is threatening to build a bulwark to keep the people of Mexico out of the body politic , it ’s definitely a reference that ’s tilt past the peak of conjunction and into deliberate satire .
For the team behindThe Division 2to continuously insist that the biz is n’t political when it lean on transplant politically - charged real - macrocosm example into its universe of discourse is an interesting PR choice at full , and an ignorant one in other respects . UnlikeWolfenstein , which leaned into its controversial marketing to dandy issue , it seems as if Ubisoft would rather not sway the gravy holder .
Considering thatThe Division 2could be the company’sbiggest release yet , the back and forth that their merchandising is doing on the secret plan ’s undeniably political inspiration does n’t seem in particular productive . This would n’t be the first pressure release put out in the lead up to a loss that has had fans scratching their chief , and it probably wo n’t be the last .
More:The Division 2 Exclusive: Yannick Banchereau Interview
beginning : Ubisoft
