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It appear that theTHQ NordicAMA is go on to have repercussions for the company a whole hebdomad after the initial stunt . After their poorly - advise and controversial decisiveness tohost an AMA on 8chanlast workweek , almost the intact games industry do down hard on the studio for associate itself with a site that has a reputation for anti - Semite and adult content . While THQ Nordic attempt some price control on the day of the incident , the official apologia has come a whole week late from the CEO himself , Lars Wingefors .
As if the decision to have the THQ Nordic AMA on 8chan was n’t bad enough on its own , the PR response almost doubtless stoke the flames for the industry ’s horrified chemical reaction . THQ Nordic has its fingers in a figure of anticipated championship , including the upcomingDays Gone , which made the decision to host its AMA on a site that has engendered so much public hate a rather confusing one . That being tell , this latest excuse come out by the ship’s company does n’t come along to bestow any clearness .
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THQ Nordic released itsofficial apologyas a statement aimed at better half of the incorporated chemical group , fans , and those work for the troupe . CEO Lars Wingefors noted that the ship’s company was one which is " exploit actively to combat secernment , harassment , and misconduct " and that the incident has prompted THQ Nordic Group AB to develop more sustainable piece of work standards to address that link of way out . Here ’s the apology in full :
" This varsity letter is to extend my sincere apology and repent for THQ Nordic GmbH Vienna ’s fundamental interaction with the controversial internet site 8chan last Tuesday , February 26 . I condemn all unethical substance this website stands for . Even if no one within the THQ Nordic Group would ever endorse such subject , I realize merely appearing there gave an inexplicit notion that we did .
As carbon monoxide - Founder and Group CEO of THQ Nordic AB , I take full responsibility for all of THQ Nordic GmbH‘s activity and communications . I have expend the past several days conducting an internal investigation into this matter . I assure you that every member of the organization has learned from this preceding week ’s consequence . I take this matter very seriously and we will take appropriate activity to make certain we have the right policy and systems in place to avoid similar error in the future .
As a Swedish based , fast growing group , we firmly support equality and diversity . We are also working actively to combat secernment , harassment , and misconduct . We are alreadyin the process of build up new work processes , based on the United Nations ’ SDGs ( Sustainable Development Goals ) and using the GRI ( Global Reporting Initiative ) standards , and we will accelerate this work going forward .
Lars Wingefors
carbon monoxide gas - founding father and Group - CEO , THQ Nordic AB "
The official apology for the THQ Nordic AMA also mentions that the studio will ensure that it has the " right policies and systems in billet to avoid similar misunderstanding in the future . " Considering the way that the AMA was do by live , with all of its references to the obnoxious content made available on 8chan , the framing of this incident as a ' error ' is arguably repulsive even though fan were just expecting a revelatory consequence from the PR squad .
Doubling down the room that the studio apartment did on Twitter with a tacit acknowledgment that8chan has " nasty poppycock " on itbefore tweet out a lukewarm apology from their PR Director was maligned for being deficient . It ’s difficult for this latest official apology with its clean focus on corporate recoil to strike any meaningful note with those in the community who see the THQ Nordic AMA as an attempt at nudge - blink of an eye selling designed to capitalize off controversy . It looks likeBioMutantmay well be released before a meaningful admission from the company in the aftermath of this matter .
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Source : THQ Nordic
