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San Diego Comic Con 2018is DC ’s chance to shine . This year ’s SDCC will be a strangely dull social function , with two of the biggest studios choosing to vamoose their usual Hall H presentment . Marvel ’s next plastic film is n’t due out until March 2019 , and the studio does n’t want to risk spoilingAvengers 4by announcing their forthcoming slating . Meanwhile , Lucasfilm ’s next movie wo n’t really release until next December , and so they ’d always design to have a " pause " in their merchandising . give the controversyStar Warshas generated so far this year , the fan may need a pause yr , too .
But that get out DC Films a alone and unprecedented prospect . The nascent DCEU has hada serious PR problemfor years , with the studio struggling to establish a positive narrative for their films . But the last twelvemonth seems to have seen the DCEU turn over the corner on that , finally engender some prescribed buzz , as ballyhoo build forAquaman , Shazam ! , andWonder Woman 1984 . A strong performance at SDCC could further cement the excitement , and establish up considerable momentum forAquaman ’s December firing .
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So just what do DC Films need to do in club to " win " at SDCC this year ? It ’s not salutary enough to be the " last studio stand . " Rather , they need to take this opportunity to show the globe just what the DCEU has to offer .
Footage for Aquaman, Shazam!, and Wonder Woman 2
Warner Bros. is already doing a good job pushingAquaman . In June , director James Wan confirmed that the film’sfirst laggard would drop at SDCC . In the immediate run - up to that trailer drop , Warner Bros. has treat excited fan to a veritable photoflood ofAquamannews . The studio apartment fell the first notice at the same time as they lifted an embargo onset visit from last year . That ’s ensured viewers have been fall in an approximation of just what to expect from the film , includingfirst account of the movie ’s plotand a sensation of the case arcs for stars likeJason Momoa ’s Aquaman and Amber Heard ’s Mera . That ’s already ensured the motion picture is catching the public eye . A good house trailer , supported by a principal - studdedAquamanpanel and hopefully even some extra footage , would turn this into a terrific success for Warner Bros ..
Warner Bros. is also choosing to use Comic - Con to dropthe trailer forShazam!as well . Although this cinema is n’t due out until April next class , the studio understandably conceive the Hall H instrument panel - with all the hype and excitement surrounding it - is the perfect place to launchShazam ! ’s marketing political campaign . It seems sane to assumeShazam!will have less of a presence a thanAquaman , given the movie wo n’t free till next twelvemonth , but there should sure enough still be a few panel guests . It would also be a everlasting opportunity to dribble some more footage .
We ’re not going to get a dawdler fromWonder Woman : 1984 , as director Patty Jenkins onlybegan shooting the cinema in June . But it would n’t be a surprise to see some early footage , and the panel could always let in some particular guest -Gal Gadot has already been bruit .
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For good effect , all the footage shown at the jury should really be released online . Some studios choose not to do this , prefer to make Comic - Con a unique experience for the fans . There are also business organization that bare scenes may appear good on a screen at SDCC , but wo n’t wear up to frequent rewatching of high - resolution reading on YouTube . In this specific caseful , though , Warner Bros. would be smart to make the footage useable to everyone . The studio does n’t just need to sell these film to the 130,000 + attendees of Comic - Con . They require the whole world to sit up and take note , to be won over by DC Films ' plans , and to trust that some truly fantastic superhero movies are coming out . Meanwhile , the hoopla around these film is already so positive that most viewer will pretermit any flaws in bare footage .
Page 2 of 2:Lay Out The Future of the DCEU
Charting the Future of the DCEU
Moving on from the three photographic film that are already in the plant , Warner Bros. should take this chance to presenta fresh DCEU slate . Even the most attentive audiences are getting confused over the studio apartment ’s coming plans . Far too many movies are supposedlydue to get going product next class , including not one but three films featuring Margot Robbie ’s Harley Quinn . At this stagecoach , it ’s very difficult to ferment out just what the hereafter has in computer storage for the DCEU , and this would be a double-dyed chance for Warner Bros. to sort out the air and give audiences a sense of the direction they drive to take with the superhero dealership .
Bizarrely , the first DCEU slatewas revealed in a unusual , offhand manner , when Warner Bros CEO Kevin Tsujihara announced the plans offhanded on an investor ' call . counterpoint that with Marvel ’s Phase 3 announcement , which was tout as an event in itself . It in all probability would n’t be wise for Warner Bros. to make a similar four - year announcement , as it would lead to their every concern decision being analysed relentlessly . Meanwhile , Marvel Studiosactually find that viewers got distracted by films that were years off , rather than focusing on the next smattering of film to murder the big screen . rather , a good approach would be for Warner Bros. to clarify perhaps the next twelvemonth or two ’s worth of films , to give audiences a common sense of just what ’s add up next .
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There are bright signs that Warner Bros. may do this . It ’s surely no coincidence that , just a couple weeks before SDCC 2018 , we ’ve been treated to news about bothBirds of Preyand the variousJokerfilms . It really does depend as though the studio could be lining up its future film so as to entrust to some sort of succeeding ticket .
Plenty of Surprises
In addition , of course , part of the conjuring trick of Comic - Con is that audience go expecting to be process to some unexpected surprises . With so many DC movies about to put down output , surely we ’ll get a vexer of more than just the current ticket of 3 . While it seems logical that would beBirds of PreyorThe Joker , given those are the next cinema to start production , a number of other long - in - development project , like Matt Reeves’The Batman , are also due for some prescribed news .
Looking back to 2017 , Warner Bros. actually had a lot of major promulgation . They revealed a full slate , range fromShazam!toGreen Lantern Corps , but the panel itself sense quite peaceful , and as a result all the big newsworthiness was lose amid the general turmoil over SDCC . In fact , Warner Bros. in reality had to re - announce it in the aftermath ofJustice League ’s release , strictly because the slating had n’t made an wallop with audiences and viewers at all . That was dissatisfactory , and it ’s clear-cut Warner Bros. needs to learn major lessons from that experience . The studio apartment need to ensure that their biggest tidings is n’t buried , that their promulgation catch the centre of audiences and general viewers likewise , and that they make a hefty buzz for their future moving-picture show .
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at last , the absence seizure of Marvel Studios and Lucasfilm has give DC Films a tremendous opportunity . The nascent DCEU was sadly marred by argument , and the studio apartment scramble to generate goodwill among casual viewers . This is DC Films ’s biggest and best hazard to put the yesteryear behind them , and to gain ground people over to the future of the DCEU . If the studio apartment can pull it off , with stiff and entertaining trailers , virtuoso - dot gore , and a mother wit of the dealership ’s forthcoming direction , then the future will see very bright indeed for the DCEU .
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