Why DC Ignored Justice League At SDCC 2018

One DC movie was blatant by its absence at the DC Films / Warner Bros. panel at SDCC 2018 -Justice League . Where other studio took the time to lionise their preceding accomplishment , with Marvel running a panel related toBlack Pantherand Fox hosting aDeadpool 2panel , Warner Bros. seems keen to consignJustice Leagueto the past .

Last year ’s SDCC was all aboutJustice League . The Warner Bros. panel droppeda trailer for the filmthat tease Superman ’s tax return , and confirmedan entire slate of moviesthat would launch off the back ofJustice League . The motion picture presented as the linchpin of the entire DCEU , a defining moment in the history of the superhero partake universe . It was the DCEU equivalent ofThe Avengers , an expected blockbuster hit .

Related : Justice League VFX Reel Confirms Final Battle Was Much Darker Before Reshoots

Fast - forward a twelvemonth to SDCC 2018 , though , andJustice Leaguedidn’t even get a mention in the Warner Bros. panel . Although the studio know the history of the DCEU , they seemed keen to forget what should have been the cornerstone of their plans for the future .

Justice League Was A Failure - And Comic-Con Is A Celebration

It ’s important to realize that an SDCC panel is a place where every studio celebrate their triumphs and achiever - andJustice Leaguewas no success . The film grossed just $ 229 million in the domestic box seat office against a budget of $ 300 million , the DCEU ’s lowest box seat post takingsto date , and received scathing reappraisal . Justice League ’s poor performance led to yet another corporate restructure at DC Films , withWalter Hamadastepping in as the new boss . That restructure seems to be mostly complete now , with the most prominent change beingGeoff Johns ’s decisionto gradation down as an executive and take back to composition .

return the fact thatJustice Leaguedid more damage than good , it ’s no surprise Warner Bros. is n’t keen to make it a highlight of this year ’s SDCC . They desire to move on from it .

DC Needs To Look to the Future, Not to the Past

All this means the panel ’s relentless focus was on the future slate , with trailers , footage , and Edgar Guest appearances fromAquaman , Shazam ! , andWonder Woman 2 . It ’s true that other studios have put on dedicated retrospective control panel , but the role of the Warner Bros. Hall H jury was fundamentally promotional material . It was a high - visibility marketing physical exercise to get some of the most enthusiastic fans of all aroused about the coming moving-picture show slate . Justice Leagueis in the yesteryear , and is just irrelevant to everything Warner Bros. was attempt to accomplish at this panel .

The last couple of week see strange rumors run through the DC fan community that Warner Bros. was travel to use SDCC to herald the impending release of the Snyder Cut ofJustice League . The rumors became significant enough for an nameless Warner Bros. executive to quietly deny that this was the case , insistingthe studio has no plan to ever release the Snyder Cut . Such a release would n’t make business sense - the studio apartment draw a bead on to see forward to the future , not get misplace in a discussion of past mistakes and the behind - the - view dramas of 2017 - and decidedly not at Comic - Con .

Everything about San Diego Comic - Con is , by necessary , fore - looking - not half-witted . That mean DC was never going to look back atJustice League . And , give what they brought , they did n’t need it anyway .